Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB

[Read] ➳ Jony Ive The Genius Behind Apple's Greatest Products By Leander Kahney – It-ural.pro “Different and new is relatively easy Doing something that’s genuinely better is very hard” —Jony IveIn 1997 Steve Jobs returned to Apple as CEO with the unenviable task of turning around th“Different and new is relatively easy Doing something that’s genuinely better is very hard” —Jony IveIn 1997 Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded One night Jobs discovered a scruffy British designer toiling away at Apple’s corporate headuarters surrounded by hundreds of sketches and prototypes It was then that Jobs realized he had found a talent who could reverse the company’s long declineThat young designer was Jony Ive Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products including the iMac iPod iPad and iPhone The designs have not on.

Ly made Apple a hugely valuable company they’ve overturned entire industries built a loyal fan base and created a globally powerful brand Along the way Jony Ive has become the world’s leading technology innovator won countless design awards earned a place on the 2013 Time 100 list and was even knighted for his “services to design and enterprise”Yet despite his triumphs little is known about the shy and soft spoken whiz whom Jobs referred to as his “spiritual partner” at Apple Jony Ive reveals the true story of Apple’s real innovator in chiefLeander Kahney the bestselling author of Inside Steve’s Brain offers a detailed portrait of a creative geni.

Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB

Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB Leander Kahney is managing editor formerly a senior reporter at Wired News the online sister publication of Wired He is the author of The Cult of Mac Cult of iPod and Inside Steve's Brain Kahney is best known for his popular blog Cult of Mac The Cult of Mac Blog As a prominent writer on Apple and Mac related topics Kahney was once theorized incorrectly to be the identity of Fake Stev

jony ebok genius download behind kindle apple's free greatest kindle products epub Jony Ive download The Genius mobile The Genius Behind Apple's mobile Ive The Genius kindle Ive The Genius Behind Apple's pdf Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBLy made Apple a hugely valuable company they’ve overturned entire industries built a loyal fan base and created a globally powerful brand Along the way Jony Ive has become the world’s leading technology innovator won countless design awards earned a place on the 2013 Time 100 list and was even knighted for his “services to design and enterprise”Yet despite his triumphs little is known about the shy and soft spoken whiz whom Jobs referred to as his “spiritual partner” at Apple Jony Ive reveals the true story of Apple’s real innovator in chiefLeander Kahney the bestselling author of Inside Steve’s Brain offers a detailed portrait of a creative geni.

10 thoughts on “Jony Ive The Genius Behind Apple's Greatest Products

  1. Steve Steve says:

    Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB jony ebok, genius download, behind kindle, apple's free, greatest kindle, products epub, Jony Ive download, The Genius mobile, The Genius Behind Apple's mobile, Ive The Genius kindle, Ive The Genius Behind Apple's pdf, Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBI have to declare my hand here as I have had a long association with Apple from commercially programming the Apple IIe through 10 years working for the company to the many friends I still have there I approached this book with an open mind could Leander Kahney have persuaded the famously private Jony Ive to speak? The answer is a resounding 'no' This book admits its failure to open up many primary sources except as far as the beginnings of Jony's career is concerned The rest is mostly reuiting and restating information already in the public domain and drawing conclusions that are frankly wrongI lived through many of the product and organisational issues that confronted Apple during the mid 90's through to Jobs' return and culminating in a personal meeting with Steve Jon Rubenstein Avi Tevannian and Phil Schiller on the 4th floor of Infinite Loop tha


  2. Eric Franklin Eric Franklin says:

    Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB jony ebok, genius download, behind kindle, apple's free, greatest kindle, products epub, Jony Ive download, The Genius mobile, The Genius Behind Apple's mobile, Ive The Genius kindle, Ive The Genius Behind Apple's pdf, Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBThis book is positively chockablock with insights regarding Apple's uniue Industrial Design and Product Development process making it a worthwhile read for people in the industry trying to get a better sense of how Apple keeps managing to churn out hit after hit What makes Apple uniue and how did it come to place Industrial Design at the core of it all? Don't create a product just because you can be competitive Build a product where you believe you will own the category Focus Kill products that do not meet that bar frees you to focus on things that matter Apple did this with Newton and printers Don't expect customers to tell you what they want You have to think about this harder than they do so that it fulfills a primal need when they experience it Jony's team didn't ask customers what they wanted in a phone or in a music player It's important to be right than first Double down on things that prove to


  3. Santhosh Santhosh says:

    Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB jony ebok, genius download, behind kindle, apple's free, greatest kindle, products epub, Jony Ive download, The Genius mobile, The Genius Behind Apple's mobile, Ive The Genius kindle, Ive The Genius Behind Apple's pdf, Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBSteve Jobs has always been a great admirer of creativity and innovations Steve Jobs found a man who has good passion for creativity and design just like him Jony Ive An English man who proved his masterpiece in almost every apple product Jony Ive turned out to be the favourite of Steve Steve will have a design in his mind and Jony will build it for Steve Jony was very much into design as a passion rather than a job After the success of apple 2 Jobs wanted to do something different Steve wanted Jon Ivy to take the mp3 player design to a next level Jony


  4. Chris O& Chris O& says:

    Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB jony ebok, genius download, behind kindle, apple's free, greatest kindle, products epub, Jony Ive download, The Genius mobile, The Genius Behind Apple's mobile, Ive The Genius kindle, Ive The Genius Behind Apple's pdf, Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBNice read by a long time Apple reporter It's a challenge because in part Ive's life story is sorta dull compared to Steve Jobs No crazy fruititarian diets No LSD trips And in the telling Ive never seems to experience setback So the drama factor is low Still the book does a good job of explaining the messy and complex details of product design which are laborious and tedious and rarely feature the simple narratives that later become myth


  5. Alex Alex says:

    Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB jony ebok, genius download, behind kindle, apple's free, greatest kindle, products epub, Jony Ive download, The Genius mobile, The Genius Behind Apple's mobile, Ive The Genius kindle, Ive The Genius Behind Apple's pdf, Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBSave yourself the time money and headache and read something else I am hard pressed to think of anyone whom I would recom


  6. Irene Irene says:

    Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB jony ebok, genius download, behind kindle, apple's free, greatest kindle, products epub, Jony Ive download, The Genius mobile, The Genius Behind Apple's mobile, Ive The Genius kindle, Ive The Genius Behind Apple's pdf, Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBThe only reason I finished this book was because I am a designer and I thought I might learn something And I have props to the book for doing that The content is at points very inspiring At other points however it is very repetitive with a lot of 'this person said' and 'that person said' as well as a lot of details and anecdotes that are actually not that excitingBut what annoyed me the most was how badly designed this book had been While not 'a design book' this book is about design and yet there are no design sketches in it Not a single one There is right in the middle of the book a brief collection of small and grainy black and white photos a mixture of portraits candid shots product imagery and photos of prototypes to which the book m


  7. VijayaRaghavan S N VijayaRaghavan S N says:

    Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB jony ebok, genius download, behind kindle, apple's free, greatest kindle, products epub, Jony Ive download, The Genius mobile, The Genius Behind Apple's mobile, Ive The Genius kindle, Ive The Genius Behind Apple's pdf, Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBI would say the book deserves a rating of 45 stars which can be rounded off to 4 stars It is rounded off to 4 stars and not 5 because of Walter Isaacson and his biography on Steve Jobs titled Steve Jobs I did a grave mistake of reading the book 'Steve Jobs' before this one And so my definition of a biography was set at soaring heights by Isaacson The amount of research and number of pages on the guy on whom the book is based on defined the book 'Jobs' and whi


  8. David Schwan David Schwan says:

    Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB jony ebok, genius download, behind kindle, apple's free, greatest kindle, products epub, Jony Ive download, The Genius mobile, The Genius Behind Apple's mobile, Ive The Genius kindle, Ive The Genius Behind Apple's pdf, Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBA great book but probably many would find dry and over detailed I however found it had the right amount of detail The author gives us an in depth look at the Apple Industrial Design Group IDg Having been a long time Apple user since 1980 it was great to see some of the underlying thought processes involved in the design of Apple products This book goes beyond just design and shows us how Jony Ive has pioneered many new manufacturing processes he has extended the way many things are built today For anyone interested in industrial design this is an essential book


  9. Ben Gillam Ben Gillam says:

    Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB jony ebok, genius download, behind kindle, apple's free, greatest kindle, products epub, Jony Ive download, The Genius mobile, The Genius Behind Apple's mobile, Ive The Genius kindle, Ive The Genius Behind Apple's pdf, Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBInteresting read reveals some alternate views on the apple history not from Steve Jobs perspective Jony Ive is an amazing designer and very interesting to read about Book was a little slow to get going but worth seeing it through


  10. Gavin Gavin says:

    Epub Leander Kahney ☆ ☆ Jony Ive The Genius Behind Apple's Greatest Products ePUB jony ebok, genius download, behind kindle, apple's free, greatest kindle, products epub, Jony Ive download, The Genius mobile, The Genius Behind Apple's mobile, Ive The Genius kindle, Ive The Genius Behind Apple's pdf, Jony Ive The Genius Behind Apple's Greatest Products PDF/EPUBGood Profile of Jony Ive I wish it was detailedFavorite uotes from the book Referring to one of Jony's teachers in design school “And he had these fantastic big brushes in his pocket When he came round he wouldn’t just stop and talk to us; he would make us brush off what we were working on and clear a little space Even if it was terrible and in our minds didn’t deserve any clearing of space there was something about respecting the work; the idea that actually it was important – and if you didn’t take the time to do it why should anybody else?” Talking about Brunner's management at Apple Attempting to keep the spirit of innovation alive Brunner had started conducting offline projects – what he called ‘parallel design investigations’‘The idea was to develop new form factors new levels of expression and strategies for handling new technology without t


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